Businesses, either big or small, who want to grow and be known by the world must follow ongoing eCommerce marketing trends to stay in the competition and grab the market’s attention. As time passes, there are a lot of new marketing trends, and this eCommerce world is continuously and rapidly changing, as are the marketing tactics.
The covid-19 pandemic has brought an immense change in marketing behavior and has enormously impacted the business field. It has completely changed consumer behavior regarding purchasing services or commodities, payment methods, and perceiving marketing techniques.
People are more likely to consider visual and audible ads than tangible marketplaces. This has also changed the marketing strategies, and to be in the race of global business, you need to be up-to-date with your marketing game plan.
There are several new eCommerce marketing trends; let’s dig into some of them:
Buy Now Pay Later (BNPL)
BNPL’s marketing trend has revolutionized the industry of purchasing commodities and easy installment payments. This strategy increases buyers’ purchasing power and also benefit the seller for better profits and long-term customer. Payment methods are flexible, which help customer to build trust toward the seller, which will benefit both parties in the future.
BNPL’s popularity increased during the pandemic, and the compound annual growth rate (CAGR) was recorded at $285 billion, which will likely to be increased to $680 billion worldwide in 2025.
This eCommerce marketing trend is getting prominent day by day; both fintech and gigantic companies compete to get huge market share. Some of them are:
- American Express
- Master Card
Buy Online, Pick-up In Store (BOPIS)
BOPIS trend is also acknowledged as the “click and collect” method. Buy online, pickup in-store (BOPIS) has peaked during the Covid pandemic by 208%, and people reported that they are willing to continue to buy from this method in the future, too, as it is convenient and less hectic to do shopping and groceries. This method prevents the unnecessary crowd from the market or small stores plus, all the product options available on the website will give a clear picture to the potential buyer.
Moreover, the BOPIS method will likely increase the sales for the businesses as the potential buyers skim through the products either with the category, brand, or undoubtedly by prices which helps different products with various price ranges to come up in the search results and people presumably try them out.
Manual research shows that 85% of the customers that used BOPIS agreed they had spent an unexpected amount on products when picking up the orders from the stores.
Additionally, an HBR study shows that a company faced a reduction in sales by 5% because it didn’t use BOPIS, but on the other hand, its competitor used BOPIS. Hence, there is a visible difference in sales statics.
Traffic and Conversion Rate Optimization (CRO)
The website traffic and conversion rate optimization (CRO), the main target is to get the maximum number of visitors to the website through optimizing the landing pages, sponsored search ads, and landing page design to convert them and perform the required action. As an outcome, the company will receive more profits from sales without escalating the advertising expenditure.
This graph shows the impactful behavior of the right eCommerce development services and how positively result-oriented this eCommerce marketing trend can turn out. However, there are some basic key points that a person should keep in mind while performing it to make the landing page more effective. Such as:
- Create a fascinating and prominent title for your eCommerce marketing landing page that comprises the PPC keywords and encourages the visitor to stay on the page for longer and achieve the desired goal.
- The title should be compact and impactful, which serves the purpose of business offerings.
- The title should be striking and contains a quick call-to-action (CTA) option; it must be prominent and short so visitor can make a rapid decision.
- Avoid over-stuffing the information to prevent the visitor from getting visually overwhelmed. Skim through the information, and check what is actually needed for an effective ad.
- Make the landing page design inviting and engaging. It should be clean and accessible.
Moreover, various eCommerce marketing trends encourage the distribution of the budget into sections and use it wisely on visitors’ landing page experience by adding call-to-action (CTA) at different places, better navigation, A/B testing elements, and enhanced page speed. A good website experience will lead visitors to spend more time on the website; hence, it would have more chances of conversion.
Hassle-Free Serverless Architecture
Serverless architecture helps in running applications and services without the hassle of administering infrastructure manually. The application will still be handled on servers, but AWS Lambda will maintain all the servers. There would be no commotion to scale and maintain the servers to operate the databases, applications, and storage systems.
Furthermore, serverless architecture can be time-saving as the developers will only need to target the core points without worrying about operating the servers, no downtime because of scaling issues, noticeably reduced costs (as additional server costs won’t be needed), simple debugging from a particular point of entry will be done from the developer side. This technology has been endorsed in eCommerce marketing trends because of its flexible nature.
Hosting Headless CMS
A headless content management system (CMS) is also acknowledged as a headless system or headless software system. It is different from traditional CMS, or you can say it is an upgraded version of traditional CMS. It authorizes you to operate the content from one place, and you will still be capable of deploying the content on any chosen front end. It eliminates backend code, page templates, and other heavy content that can slow down the website.
Technology is rapidly changing, and the customer’s demand and expectations are getting higher over time. The headless CMS technique empowers businesses to cope with the demand and deliver better performance on the platform. eCommerce Marketing trend enables them to handle the pressure of increased traffic and sales volume without creating extra pages or spending unnecessary resources for the desired result.
Live Stream Shopping through Social Media
There has been a visible rise in live video shopping since 2020, and people are showing interest in engaging with businesses through live video shopping rather than seeing just pictures of the product. This method is more result oriented and serves a fast shopping purpose as the business, and the potential buyer interacts on the live streaming videos, frequently ask questions about the products and doubts, if any, both potential customer and seller get quick responses and seal the deal in no time.
This method is effective for sellers too who are on a budget and can’t afford a shop; this method helps them run their business eCommerce marketing trends from a convenient place and cuts a large number of expenses (example: warehouses, shop rent, or expenses, utilities, repairing and office appliances, etc.)
This resembles the old home shopping channels, but the difference is that you cannot interact back then, but now you can! So, it can be presumed as the upgraded version of that eCommerce marketing trend. The recent popular streaming channels include Youtube, Facebook, and Instagram.
Final Opinion on eCommerce Marketing Trends
In this crucial time when the pandemic hits businesses really hard, and most of the businesses had to close down because of the bad economy, these new eCommerce stores are giving businesses a new life with profitable strategies. Potential customers are likely to spend more on online shopping, so if a business uses these strategies right then, it can lead the eCommerce marketing trend prominently.